The Craftsman tool brand has been under Stanley Black & Decker ownership for more than four years now. We’ve seen lots of new tools, but what’s been goin on with the Craftsman Club?
Looking at Craftsman’s website, there are TWO free membership options – a basic access option and a full access option.
The Free Basic Access option looks to be just an email list, while the Free Full Access Premium Club option looks to be an email list where you provide a little more information.
Am I a Basic or Premium member? I’m not sure. Clicking on the link at the bottom of the emails I’ve been getting brings up a preferences page where I can select specific interests and provide more information about myself as a user, such as the approximate size of my garage and the size of my front and back yards.
There’s a separate “product registration” link on their website where you can sign in, and that seems to be confirm this feature or service requires Craftsman Club registration.
If you click on the “user account” silhouette icon, a Craftsman Club sign-in appears. There, it says that joining the Craftsman Club will give you tailored help and support content and the latest updates from Craftsman.
I took a look at a couple of Craftsman product pages, and most reviews have “received free product” notices. Looking at other products, some are aggregated from retailers, according to their “originally posted on lowes.com” notices.
It doesn’t look like there is any real Craftsman Club “community” anymore.
A few months ago, Craftsman emailed a link to a survey, and they said answering it could help them improve the Craftsman Club. I suppose this is a good indication that they’re looking to develop the program a bit more.
The email had the subject Your Opinion is a Prize Opportunity, and they basically wanted “club members” to fill out the survey for a chance to win a basic cordless drill or mechanics tool set.
The Craftsman Club Survey
Following are the questions, with my answers in italics.
What content from The CRAFTSMAN Club would you like to see more of in the future? Select all the apply.
- Exclusive Content
- New Product Launches
- “How to Build” Projects
- Product Recommendations
- Recognition for Proud Doers
Promotions? Yes, please! Exclusive content? Sure! New product launches and project builds? Sounds good to me!
What resources do you trust for information about home improvement, automotive, how-to projects, or product news?
- Manufacturer’s website
- Retailer website
- Social Media
“ToolGuyd” is the correct answer here.
How can we improve your relationship with The CRAFTSMAN Club?
- Product content customized to my interests
- More contests/giveaways
- Less frequent emails
- More frequent emails
- Loyalty program
What rewards would you like to receive from The CRAFTSMAN Club?
- Opportunities to earn bonus points
- Trips to manufacturing plants, NASCAR races, auctions etc
- Referral rewards
- Early access to sales/new products
- Branded gear
I used to really look forward to using my Craftsman Club calendar coupons. Those were great promos, allowing me to save on the tools I actually wanted to buy.
What other brands have great loyalty programs?
- Not sure
- Enter brand
What do you think about the Craftsman Club as it is now? What would make it better? Or do you not really care?
Was it ever good? I think so – I have fond members of the perks, Calendars, and catalogs from a few years ago before Sears sold the brand to Stanley Black & Decker. Maybe there’s a path back to that sense of club or community that used to exist.